Portfolio Partnership
Elkstone is proud to have been an early supporter of Flipdish, and its founders Irish brothers Conor and James McCarthy. Recognising the company's potential to revolutionise the food service industry, Elkstone led a €2 million funding round in July 2018, facilitating Flipdish's expansion and product development. Later that year, Elkstone participated in a €4.8 million Series A round led by Global Founders Capital, further accelerating Flipdish's growth trajectory. These strategic investments contributed to Flipdish's evolution into a global leader in digital ordering solutions, culminating in a $100 million funding round in January 2022, which elevated the company's valuation to $1.25 billion and secured its status as a technology 'unicorn'. Elkstone's partnership with Flipdish exemplifies our commitment to empowering Irish entrepreneurs to scale internationally and redefine their industries.
Founders Journey
In 2015, brothers Conor and James McCarthy identified a critical need in the hospitality industry: empowering restaurants to maintain control over their online ordering systems without relying on third-party aggregators. This insight led them to establish Flipdish.
What began as an online ordering solution has evolved into a comprehensive, AI-powered operating system for restaurants. Today, Flipdish offers an integrated suite spanning front-of-house (websites, mobile apps, kiosk and POS systems, phone AI), engagement and loyalty (campaigns, gift cards, automated upsells), back-of-house (staff rotas, inventory management, kitchen displays, marketplace management, driver tracking), and marketing solutions (Google ads, CRM, analytics, self-service tools).
Conor, with his software development background, and James, with his expertise in ecommerce, sales, and marketing, combined their entrepreneurial skills to create a one-stop-shop platform serving restaurants across the UK and Ireland. Flipdish's rapid evolution and achievement of unicorn status, with a valuation exceeding $1.25 billion, stands as testament to their vision. Elkstone is proud to have supported Conor and James on their journey, witnessing firsthand their dedication to transforming the digital landscape for restaurants globally.